Entries from December 2005

Always Bet on Black

Silver was the New Black, but black is the New Silver. It's true. The pendulum has swung back. Portents of it are everywhere in the consumer electronics industry.

Black lost out years ago because it looked plastic, despite the fact that plastic really looks best in black. So the mainstream started to emulate the high-end brushed aluminum thing, and it worked, for a while. Respectable mid-market home theater gear HAD to be silver. But turnabout was inevitable, really, once you could buy a shiny silver DVD player for $29.99 at Walmart. Then it was obvious that the sexy new silver was mostly the same plastic as ever, tarted up with what amounts to chrome—in some cases even actual chrome. And chrome is the sort of thing that seems like a good idea for about ten minutes. As soon as everybody and their third grade teacher owned a cell phone that looked like it fell out of the Tin Man's ass, we were bound to be back in black again.